Pop-up Report · 2025
The Inconvenient Convenience Store
불편한 편의점
A pop-up store by the Maju Project shaped like a real convenience store — where every aisle hides a small mission designed around the lived experience of a different disability.
- Visitors
- 197
- Days
- 4
- Experiences
- 5
- Location
- Hongdae
Fig. 01 — Official poster
The report
Read the chapters.
Each chapter is its own page — click any card to step inside.
02
Background
Why an inconvenient convenience store?
2.63 million people in Korea live with a disability. Most non-disabled people have never been inside that experience.
Read chapter →03
Program
A convenience store, rebuilt as a classroom.
Five missions across five disabilities — staged in the most ordinary of spaces.
Read chapter →04
Results
197 visitors. 70 surveys. One clear signal.
60% rated their change in understanding at the maximum. None rated it below 3.
Read chapter →05
Report
Where the project goes next.
The debrief — what we're improving, and where the Maju Project heads from here.
Read chapter →06
Policy & Campaign
Taking it outside the store.
An accessibility proposal sent to convenience store chains, and an open photo campaign anyone can join.
Read chapter →