Visually impaired people may struggle to locate objects or move safely. People with hearing disabilities can find it hard to follow spoken information. Wheelchair users meet physical barriers — stairs, narrow aisles, shelves placed out of reach. People with brain lesions or intellectual disabilities may face difficulty with movement, communication, or processing.

Most non-disabled people don't fully understand these challenges, simply because they have never been inside them. Experiential empathy education changes that — when you live a situation, even briefly, you begin to understand it.

That idea became The Inconvenient Convenience Store: a pop-up where simple missions, set inside the most ordinary of spaces, ask one question — what if buying a drink wasn't easy?